PR is for everyone… Even you!

Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued and bought her book: “PR for Newbies”. One of the first steps in the book is to build solid contacts (read relationships) with those in […]

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Understanding Motivations and Interests

“Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.” Jim Collins At the heart of every negotiation, each […]

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