Less Reading More Doing

Over the past month, I’ve read two books “Referral Engine” by John Jantsch and “Free Prize Inside” by Seth Godin that are going to dramatically change the way I look at my business. That got me to thinking about all of the other books that I’ve read in the past year that I thought were […]

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Looking for Customers?

Who are your ideal customers? What do they read, eat and enjoy doing? Where are you most likely to find them? Why should they buy your product/service? As business owners we should have a well drawn out map of who our customers really are. This should include every little bit of information you can find […]

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Can I have a Quotation?

This is a business request one hopes to receive on a regular basis, from individuals who want to buy what you are selling. The problem however is, once you have given a quotation to the prospect, you lose almost all control over the sales process. The prospect will only return if they require further information […]

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Closing Big Sales

Image by David Gómez-Rosado Getting that one big reference customer during the initial launch phase, can be huge for any start-up. It literally has the capability to put you on the map, and get you noticed. However, unless you have some industry disrupting, mind blowing revolutionary product or service, adoption by larger businesses takes a fair […]

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“This call may be monitored for customer service satisfaction.”

Clearly, we have all heard this. It comes at the end of an annoying phone tree. The problem with this statement is that I’m already unsatisfied – so the bar is set low from the start. It would have been merely satisfactory – not great, or remarkable – if I could have spoken to someone […]

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