6 Ways to Separate Yourself from Your Competitors

1. Be the Greenest company It seems to me that every business is now environmentally conscious.    And every business wants to find green vendors.  But again, I think you are going to have to go all out.  Instead of creating a product that uses 10% less energy, make it so the entire product – including […]

How to Avoid Competing On Price

Why Story is Important If you’ve ever been in sales, either as a business owner or an entrepreneur, or a sales person, you’ve undoubtedly encountered this scenario. You walk into the clients office with your product and a presentation touting the features and benefits of your product.  Your product is superior to your competition’s product. […]

The World Needs More Journalists

Yes, I know the news paper industry is failing.  I don’t think that news papers are the future of journalism. In the purest sense, a journalist is a person who seeks the facts and tells a compelling story about those facts. Likewise, a marketer seeks out the facts about a product or service and then […]

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Why do people buy your stuff?

Ask them.  Believe me, you’ll be ahead of 99.9% of everyone who never picks up the phone to ask. And I guarantee at least one thing will surprise you.

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The Customer Service Conundrum

Often, companies will say on their website that they have great customer service – and that’s their point of differentiation, or the story that they try to tell themselves and their customers.  Most of the time, as a cynical marketer, I simply roll my eyes. It’s easy to claim that you have “excellent customer service”. […]

Why is Disney the most “Magical Place on Earth”?

I was speaking to a friend recently who was planning a trip to Disney World with his family.  We all know that every kid, and even most grown-ups get excited about going to the most “Magical Place on Earth.”  But what makes it so magical? Hershey Park Happy About 2.5 hours drive outside of Philadelphia, […]

10 Inexpensive Ways to Reach Your Customers

In marketing, we reach our audience by using a variety of touch points.   Let me first explain what I mean by “touch point”.  For me, a touch point is any time your business engages/touches your audience and they in turn feel valued.  The second part is the key.  Your customers need to feel you.  When […]

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How to Make Your Website More Human

First, allow me to apologize.  Very frequently, I get caught up in “marketing speak” such as “Target Market”, “Audience”, “Demographic”, when describing the businesses that we at Cloud Marketing Labs serve.  Unfortunately, we are like many marketers who get caught up in the numbers.  And it’s easy to see why:  Google Analytics tells us how many hits […]

4 Marketing Truths that will Get You More Sales

1.  Story Matters The thing that makes Disney world so great is the story that they have created.  Every ride, every line into a ride and every employee telss part of a story that you have come to love.  Think about it.  you don’t just wait in line, you gradually move through a haunted forrest […]

How We Generated 100 Sales Leads in 30 Days Using Social Media

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Recently, my young marketing […]

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