The Fundamentals of HyperConvergence

In the age of modern technology, businesses are withstanding immense duress to emerge as deft and agile. Fragmented IT infrastructure as well as manual procedures are the root cause of unnecessary delays and don’t permit businesses meet high-speed expectations. In hopes to handle the plethora of pressures with every passing day and surging business needs, […]

The Basics of HyperConvergence

In today’s age, businesses are encountering continuous duress to emerge as swift and agile. Disconnected IT infrastructure and manual procedures induce unnecessary delays and don’t let businesses meet high expectations. In hopes to deal with the plethora of adversities with every passing day and multiplying business needs, we hear of new and up-to-date data center […]

Data Deduplication- A Step towards Removing Redundant Data

Introduction: Data deduplication refers to the removal of repetitive or redundant data present in a dataset hence leaving only one copy of such data to efficiently utilize the storage capacity and making the computation faster. It is also known as intelligent compression or one instance storage. This technique is used to ensure that only one […]

Data Deduplication- A Step towards Removing Redundant Data

Introduction: Data deduplication refers to the removal of repetitive or redundant data present in a dataset hence leaving only one copy of such data to efficiently utilize the storage capacity and making the computation faster. It is also known as intelligent compression or one instance storage. This technique is used to ensure that only one […]

6 Ways to Separate Yourself from Your Competitors

1. Be the Greenest company It seems to me that every business is now environmentally conscious.    And every business wants to find green vendors.  But again, I think you are going to have to go all out.  Instead of creating a product that uses 10% less energy, make it so the entire product – including […]

How to Avoid Competing On Price

Why Story is Important If you’ve ever been in sales, either as a business owner or an entrepreneur, or a sales person, you’ve undoubtedly encountered this scenario. You walk into the clients office with your product and a presentation touting the features and benefits of your product.  Your product is superior to your competition’s product. […]

The World Needs More Journalists

Yes, I know the news paper industry is failing.  I don’t think that news papers are the future of journalism. In the purest sense, a journalist is a person who seeks the facts and tells a compelling story about those facts. Likewise, a marketer seeks out the facts about a product or service and then […]

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Why do people buy your stuff?

Ask them.  Believe me, you’ll be ahead of 99.9% of everyone who never picks up the phone to ask. And I guarantee at least one thing will surprise you.

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The Customer Service Conundrum

Often, companies will say on their website that they have great customer service – and that’s their point of differentiation, or the story that they try to tell themselves and their customers.  Most of the time, as a cynical marketer, I simply roll my eyes. It’s easy to claim that you have “excellent customer service”. […]

Why is Disney the most “Magical Place on Earth”?

I was speaking to a friend recently who was planning a trip to Disney World with his family.  We all know that every kid, and even most grown-ups get excited about going to the most “Magical Place on Earth.”  But what makes it so magical? Hershey Park Happy About 2.5 hours drive outside of Philadelphia, […]

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