10 Inexpensive Ways to Reach Your Customers

In marketing, we reach our audience by using a variety of touch points.   Let me first explain what I mean by “touch point”.  For me, a touch point is any time your business engages/touches your audience and they in turn feel valued.  The second part is the key.  Your customers need to feel you.  When […]

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How to Make Your Website More Human

First, allow me to apologize.  Very frequently, I get caught up in “marketing speak” such as “Target Market”, “Audience”, “Demographic”, when describing the businesses that we at Cloud Marketing Labs serve.  Unfortunately, we are like many marketers who get caught up in the numbers.  And it’s easy to see why:  Google Analytics tells us how many hits […]

4 Marketing Truths that will Get You More Sales

1.  Story Matters The thing that makes Disney world so great is the story that they have created.  Every ride, every line into a ride and every employee telss part of a story that you have come to love.  Think about it.  you don’t just wait in line, you gradually move through a haunted forrest […]

How We Generated 100 Sales Leads in 30 Days Using Social Media

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Recently, my young marketing […]

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5 Steps to Better Presentations

“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” Dale Carnegie Presentations are a critical communication medium which entrepreneurs need to be adept at. Good presentation techniques make it easier to get your point across to your team, investors […]

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Marketing your Startup

Marketing any business in the early stages, is an uphill task. I have a check list I like to go through whenever I am working on, or starting a new project. 1. Niche Identification & Sizing: Regardless of how large or small your marketing budget is, having a one size fits all campaign, will not optimize […]

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Referral Based Business

A few weekends ago, as I woke up in a bed built by a manufacturer my father referred me to, got into a car that “Consumer Report” referred me to, bought a computer that a friend referred me to and went out to dinner to a restaurant that my wife referred me to; I got […]

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