How to build a sales funnel

Define your goals I know you want your customers to buy stuff.  However, that may not be possible without building a relationship with your customer first.  You might want your customers to sign up for a product demo, schedule a consultation, or sign up to receive your catalogue.  Yes, if your product is inexpensive, then […]

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PR is for everyone… Even you!

Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued and bought her book: “PR for Newbies”. One of the first steps in the book is to build solid contacts (read relationships) with those in […]

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