30 Minutes to Writing a Press Release that Generates Highly Qualified Sales Leads (Even if you can’t write)

Are You Missing Out on a Huge Opportunity to Reach Your Market? There was a time not too long ago that the sole purpose for writing a press release was to get press.  Which, if you think about it, makes sense, right? However, I’m finding more and more that writing a press release is one [...]

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Coming Soon: Better Ads

Outside of marketers who use Adwords, does the thought of Google serving up better ads really excite anyone?   Yup.  From the makers of revolutionary services like Page Rank, Gmail, and Maps, comes “Better Ads in Gmail”.

 

5 Secrets to give your Website Visitors a Personalized Experience

Make Your Website People Oriented Instead of creating your website around your products, create a site around the people who buy your products.  Chances are, your products and solutions fill a need, solve a problem, and are used in a variety of applications by a wide range of people.  Make sure that when a visitor [...]

 

Why You Should Test even Your Worst Ideas

This past weekend, I had an idea (yes, it does happen every now and then).  I decided that I no longer wanted to create proposals.  So, I set up a landing page and offered customers a money back guarantee: “If we don’t generate a single sales lead, we’ll refund your money.” I set up ads [...]

 

Why Libya, Japan, and the Final Four is Your Real Competition

In the past few weeks, your content has had a lot to compete with. In sports, India won the Cricket world championships.  The NCAA tournament captured the attention of almost every male American past the age of 12; and a large majority of the ladies as well.  Baseball season started, and the NBA and NHL [...]

 

3 Content Mistakes that We have Made That Stunt Our Growth

Over the past two and a half years, we have experienced some success.  We have been able to grow the company, get incredible clients, and have a lot of fun.  However, there are a few mistakes that have stunted our growth. 1.  Lack of Consistency The first one is a lack of consistency.  I think [...]

 

Why Borders is Bankrupt

The title of this post is a bit deceiving.  Borders went bankrupt for a bajillion reasons.  The picture below is part of an email that was sent to me from Borders.  I have a Borders reward card, and every time I buy something, i send over my card.  Lately, most of the books I’ve bought [...]

 

Content Rules: A Book Review

Every now and then, a book has you stop dead in your tracks and make you think about what you are doing, and why you are doing it.  For me, that book was Content Rules by Ann Handley and C.C. Chapman. I started out this year setting a goal for myself that I wanted to [...]

 

5 Steps to a Damn Good Marketing Plan

Have Something Valuable to Say Believe it or not, this is probably the hardest part of the marketing plan.  The reason this is so difficult is that we as marketers have to understand that our prospects don’t care about our companies.  They don’t care about our products and services.  They only care about themselves. The [...]

 

Start Your Marketing Before the Product is Built

I’ve always believed that your marketing should be built into the product or service that you are marketing.  Your platform, your customer engagement, and your advertising should be tied into the story that you create in the design of the product. One of our customers, Future Free Energy, has not only given us the opportunity [...]

 

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