Fraud, Deceptions, and Downright Lies About Backup Tape Library Exposed

The Upside to Backup Tape Library Make certain you shop around when searching for a tape library because many libraries can take a number of different kinds of drives. A tape library must also be appropriately sized to deal with the sum of data you’ll be backing up. A tape library and its features have […]

6 Ways to Separate Yourself from Your Competitors

1. Be the Greenest company It seems to me that every business is now environmentally conscious.    And every business wants to find green vendors.  But again, I think you are going to have to go all out.  Instead of creating a product that uses 10% less energy, make it so the entire product – including […]

How to Avoid Competing On Price

Why Story is Important If you’ve ever been in sales, either as a business owner or an entrepreneur, or a sales person, you’ve undoubtedly encountered this scenario. You walk into the clients office with your product and a presentation touting the features and benefits of your product.  Your product is superior to your competition’s product. […]

The World Needs More Journalists

Yes, I know the news paper industry is failing.  I don’t think that news papers are the future of journalism. In the purest sense, a journalist is a person who seeks the facts and tells a compelling story about those facts. Likewise, a marketer seeks out the facts about a product or service and then […]

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Why do people buy your stuff?

Ask them.  Believe me, you’ll be ahead of 99.9% of everyone who never picks up the phone to ask. And I guarantee at least one thing will surprise you.

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