Five stupid ways to kill a business

Thinking your customers are dumb:  If you believe that your customers are dumb, then what does that say about your business?  Instead of making them feel dumb (and if you believe they are, they can sense it), see the positives each person brings to the table and educate them on what they need to know.  […]

“This call may be monitored for customer service satisfaction.”

Clearly, we have all heard this. It comes at the end of an annoying phone tree. The problem with this statement is that I’m already unsatisfied – so the bar is set low from the start. It would have been merely satisfactory – not great, or remarkable – if I could have spoken to someone […]

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