The World Needs More Journalists

Yes, I know the news paper industry is failing.  I don’t think that news papers are the future of journalism. In the purest sense, a journalist is a person who seeks the facts and tells a compelling story about those facts. Likewise, a marketer seeks out the facts about a product or service and then […]

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Why do people buy your stuff?

Ask them.  Believe me, you’ll be ahead of 99.9% of everyone who never picks up the phone to ask. And I guarantee at least one thing will surprise you.

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Can I have a Quotation?

This is a business request one hopes to receive on a regular basis, from individuals who want to buy what you are selling. The problem however is, once you have given a quotation to the prospect, you lose almost all control over the sales process. The prospect will only return if they require further information […]

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Marketing your Startup

Marketing any business in the early stages, is an uphill task. I have a check list I like to go through whenever I am working on, or starting a new project. 1. Niche Identification & Sizing: Regardless of how large or small your marketing budget is, having a one size fits all campaign, will not optimize […]

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