How I would Fix BP

I was a bit reluctant to write this post because the BP story has been covered ad nauseum.  But then I discovered two things.  First, a quick Twitter Search shows that people are still talking about it passionately.  And second, very few people have tried to offer solutions to help fix the company. To date, BP has […]

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PR is for everyone… Even you!

Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued and bought her book: “PR for Newbies”. One of the first steps in the book is to build solid contacts (read relationships) with those in […]

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