And for that matter, don’t Tweet or Facebook just to Tweet and Facebook. Do it with a sense of purpose.

As a marketer make sure that everything that you do helps you accomplish a goal. (That goal could be to make more friends too. It doesn’t have to strictly be revenue related.)

If you aren’t accomplishing your goals, stop what you are doing right now, and reassess your strategy.

Sometimes we have to take a step back to move 3 steps forward.